What Do Users Want?

Ok, so this was a rather vague question I asked myself when we were coming back from Mandai.

Instead of coming up with a solution, now we had to find a better problem to solve.
We also had to meet Colin the day after so we decided to shift our target audience to students, whose problems we knew better.

Initially the group were discussing about an idea for attendance taking, but that problem was already solved, when we spoke to Colin about it. Also the problem was that the target audience was too small, also the advantage of the teams doing games was that the target audience is already large if they can do a decent job.

So while we were discussing with Colin about shifting our end-users to be students instead of VWOs he suggested continuing on with the volunteering jobs idea but doing part time jobs instead. I then remembered that IVLE Student events were going to be closed down in DEC 2016, and that a lot of requests for student helpers and participants in paid experiments were listed there.

Seeing that there was (or was going to be) an unmet need we shifted our ideas to tracking ad-hoc and part-time jobs instead. Fortunately for us we had already built the backbone of the app, so we could change it without much trouble/ wasted work, and we could present the staging version of the website for the progress report 2.

So the way we answered the question was to look at what was lacking currently, afterall the need was already validated for us, all we had to do was build a better version of it. To put it more abstractly, Timing.


This also reminds me of a TED video on the single reason why startups succeed, which also argues that ‘timing’ is the reason for the success of startups. Personally I thought it was too safe a statement to make, as although generally speaking the ‘timing’ would makes sense on hindsight, every situation is different and the specific conditions that one looks out varies widely. In our case the change was specific to IVLE and ad-hoc jobs on campus. But still, I thought it was apt that one had to be opportunistic to exploit changes in the landscape, either situational or technical that tended to have better results.